Vintage Sunbeam Bread Ad
by Sarah Loft
Title
Vintage Sunbeam Bread Ad
Artist
Sarah Loft
Medium
Photograph - Photograph With Added Texture
Description
I came across this metal sign hanging in a fast food gator dog restaurant in Hernando County, Florida.
Per Wikipedia: The brand was launched in 1942 and was first marketed in New Bedford, Massachusetts. Annual sales of the branded bread products exceed $400 million.
Sunbeam's long-time mascot is called Little Miss Sunbeam. In 1942, illustrator Ellen Barbara Segner was commissioned by the Quality Bakers of America to create a marketing symbol of a young child. Over six months she submitted hundreds of sketches before coming across the girl who would become the first Miss Sunbeam in Southern Indiana. The image of the holiday Little Miss Sunbeam first appeared on a billboard in the 1950s. Flowers Foods, the largest distributor of Sunbeam bread, has used this image of Little Miss Sunbeam on billboards and bread bags during the holiday season, in their Sunbeam markets, since 2001. US soldiers in Vietnam would state that they were members of the "Little Miss Sunbeam Club," as they had no wounds as declared in the "batter-whipped" bread's promotional claim of "no holes" ensuring freshness and firmness.
Note: The watermark will not appear on the prints you purchase.
Featured in the Images That Excite You group, March 2020.
Featured in the ABC group, March 2020.
Uploaded
March 4th, 2020
Statistics
Viewed 1,385 Times - Last Visitor from New York, NY on 04/25/2024 at 7:05 PM
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Comments (27)
Michael May
It's a wonder the things that still survive, Little Miss Sunbeam included. Great capture and composition
Marcia Colelli
Wonderful find. Brings back memories of my childhood. I was raised in Orlando, it was a well known brand. L/F
Luther Fine Art
Congratulations! Your fantastic art has been featured on the Home Page of the ABC Group's from our N IS FOR NOT NEW themed week, MARCH 2 - March 9. You are invited to add this wonderful art to the Features Archive Discussion in the ABC GROUP.
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